Job Description

Skill Set

Should be highly up to date with advances in web technology.
Must know all about social networking and viral marketing campaigns.
Knowledge of ad serving tools.
Perfect knowledge of web analytics tools.
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.


Roles and Responsibilities

Build, plan, and execute the overall Digital Marketing Strategy.
Manage and improve online content, considering SEO and Google Analytics.
Monitor Competition and provide suggestions for improvement Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Manage Google Adwords and Social media paid campaigns.
Optimize content for the website and social networking channels such as LinkedIn, Facebook, Twitter, Instagram, etc.
Contribute best practices and innovative ideas for on-page and off-page optimization.
Conduct keyword research according to the latest keyword research strategies.
Acquire insight into online marketing trends and keep strategies up to date.
Brainstorm new and creative growth strategies.
Using Google Analytics gain full insight into user experience, and performance from our digital strategy and suggest improvements.
Track and report on strategy, and digital performance, highlighting trends, anomalies, as well as options to improve our processes.
Ability to bring insight into the link between web, mobile, CRM, social, SEM/SEO, and digital media.
Proactively offer strategic SEO campaign recommendations. Analyze, review, and report on the effectiveness of site changes and campaign initiatives to maximize results.

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Skills

Web Content Manager , Social Media Optimization , Social Media Optimization , Social Media Associate , SMM , SEO & SMO , SEO , Content Writing ,

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Qualifications

• Professional Degree / Post Graduate Professional Degree
• Bachelor Degree / Post Graduate Bachelor Degree