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Job Description
Brief description :
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Preferred skills
Must have minimum Bachelors with Google Certifications
Up-to-date with the latest trends and best practices in search engine marketing
Proven SEM experience and success managing PPC campaigns across Google, Yahoo
Well-versed in performance marketing, conversion, and online customer acquisition
Strong analytical skills
Working knowledge of HTML, CSS, and JavaScript development and constraints
Good Communication
Minimum 2-3 years experience in the same field preferably from Education Sector
Skills
Web Content Manager , Social Media Optimization , Social Media Optimization , Social Media Associate , SMM , SEO & SMO , Content Writing , SEO ,
Qualifications
- Any Degree