Marketing Executive

Executive Marketing Click here to know company Mumbai

Job Description

1. Product Management 40%

Manage and maintain the product portfolio aligned with brand strategy by channel, retailer and door type
Act as the Brand expert on product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets
Develop product marketing calendar and work in collaboration with Consumer Marketing Manager/ online/ consumer engagement; to develop the Brand’s 360° activation calendar
Responsible for forecasting of new launches and liaising with regional demand planning to ensure new launches are executed on time
Maintain sampling and promotion initiatives
Responsible for VM (Visual Merchandising) to implement VM guidelines for new launches in different retail outlets
Ensure timely reporting on in-line Stock Keeping Units (SKUs) and Launches
Responsible for liaising with regulatory team to ensure all products are registered on time

2. Pricing 10%

Assist Consumer Marketing Manager to devise Pricing Strategy on the basis of global guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis
Work in collaboration with stakeholders to developing sampling and GWP (Gift with Product) strategy
Manage and maintain discontinued products and returns with the objective of reducing returns
Ensure the final prices are shared with all stakeholders and updated in local systems before the order date (distributor, retailer, Customer Service and TR)

3. Customer Relations/ Services 10%

Build and maintain a good work relationship with the Retailer, Customer Service, Finance and Demand Planning teams
Contributes to Retailer discussions, preparation on product-related topics (launches, assortment range, prices, and exclusivities)
Keep all key stakeholders updated with regards to any changes in the calendar and launch dates
Maintain relationships with business partners and key customers, follows up on promotion efforts, keeps informed on sales force needs and assists sales management as necessary to ensure all programs are implemented to their best advantage
Co-ordinate with field force and retailers on timely basis to ensure all events and launches are executed as per plan
Conducts regular store visits to monitor brand activity versus competitor, roll out of marketing campaigns and to understand top doors

4. Trade Marketing Plan 20%

Responsible for building a strong trade plan for each Retailer and Channel
Turn the marketing plan into a detailed animation and promotional plan by Retailer, including product launches and special events
Develops and owns the trade marketing plan as per the Brand Strategy and Product Marketing Calendar
Updates planograms by Retailer and door type
Conclude the Trade campaign analysis with inputs from Field team and the different available tools (BI etc.) and report results to Brand Manager and other applicable stakeholders
Responsible for ordering and procuring GWP/ samples required as per marketing calendar/ trade plan by liaising with global and regional product Supply Chain Team

5. Retailer Support 10%

Supports in preparing for Retailer discussions, regarding the promotional calendar and the Trade and Visual Merchandising execution
Collects feedback from retailer on all initiatives
Measures performance of Trade Marketing actions and strives for spend optimization

6. Financial 5%

Planning and monitoring of budget for Gift-With-Purchase, Displayers, Point of Sales and VM material
Responsible for giving valid forecast inputs ensure forecast is aligned with trade plan focus
Create shopping cards and follow up (for own responsible areas)

7. Others 5%

Coordinating with Regional Marketing, Finance and Demand Planning Teams
Assisting in special projects

SHARE YOUR CV ON 76-175-733-27 HR TEAM


Business Development , Sales Manager , Marketing , Online Marketing , Digital Marketing , Store Planning , Capital Market ,


  • MBA Sales & Marketing

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