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Job Description
Job Description
A data-driven, consummate digital marketing professional with an in-depth understanding of SEM and Paid Media Buying. Responsibilities will include planning, implementing, measuring and innovating all Paid Ads related activities across Google, Facebook, Quora, LinkedIn, Youtube and other digital channels.
What you will Do
Responsibilities will include planning, implementing, measuring and innovating all Paid Ads related activities across Google, Facebook, Quora, LinkedIn, Youtube and other digital channels.
Plan & execute cutting edge strategies on different channels based on the company's objectives/goals
Leverage different levers of the paid campaigns for maximum returns
Comprehend data from different sources such as Google Analytics, campaigns dashboards, CRM, Hotjar/Mixpanel and use it to identify areas of improvement
Troubleshoot/pinpoint underperforming areas and methodical optimization of the campaigns
Requirements
Hands-on experience in running digital campaigns across the following channels - Google Search & Display, Facebook & YouTube
Strong understanding of performance marketing, conversion funnel, and online customer acquisition
Knowledge on how to leverage different levers of the paid campaigns for maximum returns
Data-oriented with in-depth experience with analytics concepts and tools (Strong excel skills)
Ability to comprehend data from different sources such as Google Analytics, campaigns dashboards, CRM, Hotjar/Mixpanel and use it to identify areas of improvement
Experience with different bid management strategies
Experience with A/B and multivariate experiments
Experience in running ROI-driven campaigns for lead generation
Ability to troubleshoot/pinpoint underperforming areas and methodical optimization of the campaigns
Basic copywriting skill is a must
Past experience in running digital campaigns overseas is a plus.
Skills
Service Marketing , Sales Plan & Execution , Sales Planning , Field Maintenance , Market Analysis , Business Development ,
Qualifications
- Any Degree